Are you proud of your
business card? Do you pass it out at every opportunity? Or do you makes
excuses: "The dog ate my cards?" Deciding to purchase a new business
card is a little like buying a car. Will the standard model or the luxury
design garner greater mileage for the video professional? 
A business card makes an
introduction. And helps form the initial impression of you--ordinary, mundane,
unoriginal--or creative, energetic and original. Which would you prefer? Drive
clients to your company with a compelling layout and updated graphics and
fonts. If you're a bit graphically challenged, check out the business card
templates on www.overnightprints.com
and see what suits your personality.
SIZE MATTERS
Test drive different
shapes and sizes and colors. If your style travels along a traditional path,
the standard 3.5"x2" may be a logical choice. However, you may want
something innovative, something compelling, something with clout. Perhaps a square,
a circle, an elongated rectangle, or even an egg-shaped card in a bright or
unusual color palette. See what colors rev your corporate engine.
TAKE STOCK
A flimsy paper conveys cheap
and may look more like a Post-It Note. So take a gander at the gazillion papers
on the market, some with rag (cotton and linen) for feel-good handling. Sixteen
point stocks in matte or glossy make excellent choices, but also consider
textured, laminate or metallic finishes. For matte or glossy, take a look at
Epiphany Creations, www.color-business-cards.com. They offer
standard and custom card designs as well as logo design.
BRAND NEW
Does your company have a
logo? Does it look professionally designed or amateurish? If you're on a
limited budget, the Logo Loft, www.thelogoloft.com with online customs
designs may be just the ticket. Or perhaps it's time to take the road less
traveled and hire a designer. An energized, updated logo shows you're serious
and instantly brands your company. And works well with a new branding package:
business cards, stationery, envelopes, brochures, postcards, CD covers and
online marketing.
PLAY TAG 
A tag line or slogan
contains a few carefully chosen words about your company. A play on words or a
smart well-written phrase communicates your polished corporate image. So show
off your savvy writing skills. If you're spinning your wheels, hire a
professional copywriter.
BACK UP
Don't clutter the front
of your business card with too much information. A pared down artistically
designed layout speaks volumes. Use the back of the card for the rest of the
story.
PRICE
Trendy card designs,
specialty dye cuts, papers, materials and inks can throw the price into
overdrive. Even if your personality pairs better with traditional styles the
extras can cost you. Ask yourself, "How much mileage do I expect from this
card?" If you think it's worth the price, design a new business card, pass
it out like crazy, and fuel your future success.
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