Social Media Marketing – 10 Common
Mistakes
By: Brian Attwood, financenk.com
Social media marketing is the most
talked about marketing strategy in today’s business implementation. However,
mostly people make mistake in believing that social media is simple and easy
but the truth is – it’s not that easy as it seems. Social media is a platform
which can make your image or identity among customers. If it’s properly used it
can improve company ROI along with brand awareness. Below will discuss the 10
major mistakes that one makes while doing social media marketing.
1. No proper strategy or plan – Before
you begin with your company promotion or advertising; it’s important to have a
clear objective or goal i.e. what are the final outcome from this marketing and
how to achieve these objectives. Make a clear statement of all these points and
follow them.
2. Not understanding the
platform/medium that you are using – It’s important to understand your business
and selecting the right platform to get the targeted audience. Do a proper
research on these mediums and list down the advantages to target the right
audience.
3. Giving less importance to your blog
– Your company blog can be a good platform to have user interest content all
the time. Here you got an opportunity to connect with the related people. Place
all your company social media platforms on the blog.
4. Inconsistent Marketing – Regular
updates is important. Time to time updates and proper engagement will help in
creating buzz and the information will be viral. In this, just be original in
every interaction and promote your brand as honestly as possible.
5. No Proper Engagement – In this,
there are further sub-points that need to be discussed. They are:
a. No replies on time: You doesn’t feel
good when you have to wait for any response to your question or comment. It
feels even worse if you don’t even get a response. So, make sure to reply to
comments on your pages.
b. No tracking of your stats:
Statistics are important in marketing campaign. So make sure you keep a track
on each and every activity that you perform over these mediums.
c. Too much of involvement: Too much of
anything can even harm your business. Making post in every second with
unnecessary posts can annoy the follower. Be original without imposing anything
to the follower.
6. Active 24*7: Not required! Make a
time-slot of it when you can target the maximum number of target customers and
can reach to them on time.
7. Using social media platform only for
engagement and not for sales or lead generation – Engagement is the primary job
but nobody has stopped you for not making any sales pitch or lead generation
opportunity. If there is a possibility (genuine one) then go for it.
8. Normal is Boring – Creativity and
innovations are always appreciated. Make your page interactive with creativity
and in honest way.
9. Not keeping an eye on competitors –
Always keep a check on them, it will help you to make proper strategy and keep
you ahead from your competitors.
10. Scared of getting negative comments
– No one like harsh or negative comments. But in social media face these
comments; these negative feedbacks will help you get to know your weak links
and you can improve later.
Social media permits you to connect
directly with your customers and spread the word of mouth effectively. So,
social media is the best way for business promotion and maximizing returns is a
cost effective method.
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