Creative Streams

Winning with Online Video

By Anne Schwab & Pamela Jackson

Creative Management Services

March, 2012

FIVE WAYS TO WIN CLIENTS WITH VIDEO

Competing for customers in today’s marketplace is best achieved by providing your niche market with content. Meaningful content helps clients improve their business and recognize you as a trusted go-to source. And with the explosion of smart phones and digital notebooks, people now can search and interact with your brand videos while on the run. Video to Go, if you will. Here are five ways to use online video to convert viewers into valuable clients.

1. Wow your mobile phone audience with a QR-Code that drives traffic to your call-to-action web page. Scan the QR code below to see a cool way Creative Management Services is using mobile video marketing. Note: If you don’t have a QR-Code reader, visit your smartphone’s app store and download a free reader application.

2. If you work for a corporation or nonprofit, try generating leads by converting boring, static whitepapers into video. Companies are leveraging whitepapers to generate leads by offering"Free Video" downloads in exchange for user information supplied in a registration form. Your marketing team can use this data to drive sales.

3. Channels like Facebook, YouTube and Vimeo, to name a few, offer awesome analytics to fuel targeted commmunictions campaigns. View the CMS Vimeo Channel at www.vimeo.com/anneschwabcms.

4. Leverage your Brand Channel by giving a sneak peek of a soon-to-be-released product or service to stimulate pre-sales. Make your videos sharable and give your advocates the ability to embed your videos into their blogs or web pages.

5. If your company exhibits at events, interview your clients and prospects at tradeshows and conferences. Offer these videos to your clients and upload the interviews to a Brand Channel, micro-site or email distribution.

Jump on board the gravy train and win new clients with online video. How is your business generating leads? Share some of your tips in the Comments below.