|
Elevator
Pitch: Going Up
Quickly rise
above the competition. A winning introduction should begin with an
excellent elevator pitch. And you don’t even have to be in an elevator!
The Long and the Short
An elevator
pitch is a verbal description of your business and services that often
takes no more time than riding to the top of the Empire State
Building—30 seconds. Some would argue one to two minutes, but in my
experience the listener has already tuned out after the first 30
seconds.
Just the Facts Ma’am, Just the Facts
Learning how
to get to the heart of your message, how to pare down from everything
you want to
say to the simple facts you should
say, is tough. It’s easier to try to squeeze in too much complicated
information for fear of leaving something out.
Be Prepared
Tailor your
pitch to your audience. You could have four or five different pitches,
one for each market segment. And after each elevator speech, be
prepared for questions.
Veeeery Interesting
The pitch
needs to be interesting but not over the top. Compelling enough to
pique their interest while offering a differentiator—a unique selling
point. Something to set you apart from the pack.
Make it short and sassy like my pitch, “As a content writer and video
producer, I am known for my ability to transform dry often boring
material into dynamic, engaging products for websites, advertising,
and video production.”
A well-crafted elevator pitch will work in a job interview, a
new-client meeting, a phone conversation, and yes, in an elevator. Take
every opportunity to move yourself and your company to the next level
of success.
|
No comments:
Post a Comment